There are places we grow up with that become part of our memories. The food we loved as kids. The familiar shops. The businesses that have been there for as long as we can remember.
I’ve always thought it would be a shame for those places to disappear simply because the next generation never discovers them.
Today, discovery often begins before someone walks past a shopfront. A recommendation becomes a Google search, a social media check, a website visit or a question asked through AI. When the information is missing, inconsistent or confusing, a good business can be overlooked.
That’s part of why I started Ordinary AI Folks.
I’ve worked behind the scenes of businesses — marketing restaurant brands and managing the day-to-day realities of an automotive SME. I’ve answered enquiries, coordinated operations, worked with suppliers, planned campaigns and seen how much effort goes into keeping a business running.
That experience taught me that useful digital work has to make sense for the people running the business. Not every business needs a complicated website, a huge marketing budget or another platform to manage. Sometimes it needs someone to look at the whole picture, identify what is missing and put the right pieces in place.
I want OAF to offer the kind of practical help I would have appreciated on the other side: straightforward, considered and interested in the business behind the screen.